Closet Exercise Essay Example | Topics and Well Written Essays - 500 words

Closet Exercise - Essay Example Productivity and competitiveness are, by and large, a function of knowledge generation and information processing; firms and territories are organized in networks of production, management and distribution; the core economic activities are global - that is, they have the capacity to work as a unit in real time, or chosen time, on a planetary scale. (Castells 2001: 52).2 With globalization at hand, fashion industry was not exempted in this new economy. Fashion world, has become competitive over time and students are excused from this happening. It the above figures, we can say that the globalization has been evident in the clothing industry and preference of the students. Though there are a lot of students who were not able to travel around the world, it can be said that they are well aware and knowledgeable of what is happening in fashion world. Men and women are now getting more and more brand conscious. Through the presence of agent of globalization such as media, more students now are influenced by branding or what others think about what brands of clothes they wear. However, in the figures in the report, it can be said that globalization is still not that strong in students. 78% of the total number of clothes in the group is still composed of US brands with total of 357 pieces listed. 8% of total number of pieces of clothing came from Italys famous brands such as Gucci, Dolce&Gabbana, Armani and Prada. Another 8% of the clothing listed came from famous French brands. Lastly, 6% of the total clothing was from the famou s brand Mango. Taking note from the excel report, the tops and bottoms of the students were mostly from American brands. Thus, it can be said that students still patronize brands from the United States of America which are generally patronized by the citizens. The other 22% percent of students clothing tallied were from famous international brands which are known to be very expensive. But despite this fact, students still acquire these